By its popularity, a toy store can compete with pharmacies and food stalls.
As you know, parents are ready for anything so that their child is happy, so they will not skimp on gifts. If you decide to open your own business, then the business plan of the toy store will be very welcome.
Relevance
As you know, the birth rate is increasing every year, and therefore, with it, the demand for baby products is increasing. Therefore, many entrepreneurs choose this direction for their investments. If you organize and implement all your ideas correctly, then you will have enough profit.
In addition, with the growth of the child, there is a demand for all kinds of toys, starting with rattles and ending with developing options. Beautiful and interesting trinkets bring joy not only to the baby, but also to his parents.
Do not think that the business plan of the toy store is quite simple and easy to implement, as this lesson has its own problems and pitfalls. The most important task is to learn how to attract small buyers and inspire confidence from their parents. If you want to achieve heights in this business, you will need to take into account all the nuances.
How to open a toy store from scratch?
For a business to be successful and bring the desired profit, it is necessary to consider and solve some problems. You need to start with market analysis. Despite the fact that new stores open daily, one cannot say that this niche is oversaturated.
If we analyze several departments that sell children's goods, then in principle we can conclude that they have a similar assortment, in addition, the quality of some copies leaves much to be desired. Therefore, you have a chance to take these shortcomings into account and occupy your niche in this business.
An important aspect in organizing a children's store is the correct location. The most important thing depends on this - the number of visitors, and therefore buyers.
You have several options. For example, it can be a department in a large shopping center or its own premises, which are located on the main street of the city.
If you could not find such a place for the store, then there is an alternative - premises that are located in sleeping areas near entertainment centers, etc. In addition, you can organize your business directly near kindergartens and schools, in which case the flow of customers is simply provided to you.
Registration
Many people do not know how to open a toy store from scratch, where exactly should you start? Do not worry, now we will figure it out on this issue. To become a private entrepreneur, you need to register your business. It is recommended to give your preference to the category of "individual entrepreneur".
In this case, you will have simplified reporting in accounting and reduced taxes. In order to save a little on taxation at the beginning of your business, you can apply for the use of a simplified system or for switching to paying UTII. If you use these options, you can submit only one declaration per quarter, and of the annual report.
Determine the direction
The business plan for a toy store should be based on choosing the format of your business. Today, the option of supermarkets for children is very popular.In this case, parents have the opportunity to purchase everything necessary for their baby, starting from regular nutrition and the nipple, ending with logical toys that help in the development of the child.
Thanks to this option of organizing a store, children and parents have the opportunity to freely review and select items that they like. Supermarkets are based on self-service, which increases profit due to possible unplanned purchases. This is the main advantage of these business options. In addition, the department is recommended to be divided into sectors, for example, by age or by purpose of goods.
If you decide to open a narrow-profile store, for example, only with developing toys, then in this case you can place your goods on a “from simple to complex” basis. To attract and entertain potential buyers, in addition, if the area of the outlet allows, organize a play area where the kids can play. In this case, your business will become very popular, as you will definitely get regular customers. Now you know how to equip a toy store so that it is not only convenient, but also profitable.
Design and equipment
Your business plan for a toy store must take into account the future interior and equipment used. Let's start with the design of the room.
If you decide to independently develop a design, then it is worth considering that the store should attract not only children, but also their parents. For kids, there will be enough bright colors, for example, various drawings and paintings on the walls, also install some play facilities.
It can be a maze, slides, castles, etc. To decorate the room, use various figures of fairy-tale characters with which children can take pictures at will.
Do not forget about the exterior design, as this is a very important condition for attracting customers. Do not forget about the sign and the shop windows. To decorate the windows, use various toys that will cause the desire of children and parents to go to the store. Now you know, how to attract buyers to the toy store.
As for the equipment, it is mainly a variety of shelving. They need to set certain requirements, as there will be children in the store. It is important that the furniture in the store is safe, durable, but at the same time looks beautiful. On racks for placement of goods there should be hooks, nets, hinged shelves, etc. In addition, so that everything can be well considered, lighting is very important. In general, the equipment of the children's store should consist of display cases, shelves, furniture for the cashier, and of the cash register itself.
What do you call a ship ...
Much attention should be paid to the name of the toy store. To come up with a name, use your imagination and the advice of friends. It is very important that the name is catchy and vibrant and associated with childhood and happiness. We offer several options: “Kapitoshka”, “Mowgli”, “Karapuziki”, “Toddler-kids”, “Baby things”, “Winnie the Pooh and all, all, all”, etc. Remember that the name should not be too long and memorable.
Assortment selection
Before opening a toy store, it is important to determine the goods and the manufacturers who will supply it. If you want to find your buyer and gain a good reputation, then the toys that you will sell must be of high quality and safe.
In this case, there is no need to save money, as responsible parents choose only good products for their children. It is recommended to give preference to manufacturers in Europe and America. Before concluding an agreement, check the quality certificate and, if possible, agree that the first time you take the goods for sale, that is, if the toys suddenly will not be sold, then you will return them without any problems.
Staff
The number of employees in your store depends on the size of the business. But even in a small store there should be an administrator who will solve all current issues, accept goods, etc. In addition, sellers are needed, the amount of which again depends on the size of the business.
Also, do not forget about the accountant, because someone must monitor the profits and keep records of the store. You can also hire a cleaner who will periodically clean the room.
Cost and Profit
Now it's time to decide whether it is profitable to open a toy store or not. Consider an approximate calculation of the costs of opening a similar business in Moscow:
- about 10 thousand dollars a year will need to be paid for renting a room;
- for equipment you will have to pay about 3 thousand dollars;
- initially, the purchase of goods will cost you about 10 thousand dollars;
- their employees will have to pay about 16 thousand dollars per year.
To summarize, the cost of opening a store will be about 40 thousand dollars. Depending on the product, you can make an extra charge from 30 to 200%. Based on statistics, the average net profit may be approximately 96 thousand dollars annually. Based on the data obtained, it can be concluded that the children's goods store will pay off in six months. You should not be scared by rather big expenses, since such a business is profitable and quite promising.
