Beer is one of the most popular drinks in the world.
Therefore, the institution that specializes in it is guaranteed not to remain without customers in any weather and in any city.
But opening a restaurant does not mean creating a successful and prosperous beer business. What documents are needed? What subtleties should be considered?
Financial planning
A well-designed business plan for a beer restaurant or pub will help you immediately decide on important points. You need to take into account the activities of competitors, think over the costs of registration, be able to select employees, fully understand the concept of the institution.
The name of the beer bar should correspond to its style, to distinguish it from others. The success of a business plan is made up of little things, so it’s worth considering every detail. In addition, even before the opening of the institution, it is worth creating an established management system.
Personnel properly managed by an experienced leader work much better. And the atmosphere of the institution itself becomes more harmonious when it is created by people who care about the comfort and prestige of the bar.
For an accurate analysis of the required costs, you should contact a qualified economist. And about the design details and the concept, you should consult with an experienced marketer who will tell you what exactly can become the main selling factor, and analyze the market potential.
Creating an original concept
Before you open a beer bar, you also need to come up with some zest for it. In order for people to constantly come to the institution, there must be something unique in it. Try to rely on the concepts of democratic English and Irish pubs or classic German pubs, create the background of your bar according to such concepts.
Perhaps only men or only women will work in the bar, or maybe you decide to devote it to some specific historical event or holiday, for example, arrange an endless Oktoberfest.
Choose themed costumes for all employees, make an unusual stylized interior, and the institution will surely become memorable, stand out from ordinary drinking ones. Further work of the bar will make it a favorite place for many customers, but at the initial stage it is important to interest and attract people with something more interesting than delicious food and drinks.
Place selection
Opening a beer restaurant would not be a good idea in any area. Therefore, evaluate the area before entering into a lease. See how many people live nearby, which offices are located in the nearest houses, which cars can be seen on the street.
From all this, it will be possible to draw conclusions about a suitable price category and how many potential customers will be. The best place for a beer bar or pub is the city center, next to a large number of office buildings. Not only local residents, but also tourists will come to such a restaurant. This is definitely worth considering when developing a menu in other languages, at least in English.
Atmosphere creation
After the premises are rented, you need to create an attractive atmosphere for visitors in it. It is worth working with the staff so that the service is always at the highest level, as well as controlling other components of comfort, up to a pleasant aroma in the toilet room.
A good and original concept, backed by a comfortable atmosphere, which has the advantage of returning to your restaurant again and again, will become one of the most important guarantees of success. So before you open a beer bar, you should think about your ability to create a special mood in people.
Without the ability to attract active personalities and not having an interest in the peculiarities of drinking beer, one should not even start activities in such an area. It will not be profitable, because the institution will not be able to stand out among ordinary wineglasses.
The kitchen in the institution
Drinks, of course, are the main purpose of the visit for most guests, but delicious dishes serve as a backdrop without which pastime would not be so pleasant. Therefore, before you open a beer restaurant, you need to develop a quality menu.
Main dishes should be a great snack, so you should include wings, croutons, smoked meats in the list. But to reduce the entire range exclusively to such food is not worth it. In a good institution should be able to fully eat, so you should offer customers soup, hot, desserts.
Do not make portions too small, the dish should be hearty. It’s easy to figure out how to open a pub, but creating a restaurant with the possibility of having a tasty and fun time is much more difficult. If the bar has a certain style, choose the kitchen according to it.
Let it be classic English fish and potato snacks or traditional German sausages with sauerkraut. Or maybe it will be Czech cheese? There are many options. The original choice will certainly be marked by an ever-growing number of satisfied visitors.
HR policy
Carefully choose employees. Having work experience or education is important, but sociability and openness in communication are much more significant for a good bartender or waiter. Training may well take place already in the process of work, so it is necessary to evaluate the general mood of the employee. The main thing - before you open the beer bar, you need to make sure that the waiters know the menu.
Then they will be able to answer customers' questions, advise them something or explain how a particular dish is prepared. In addition to the waiters, there should be an administrator in the hall who can seat the guests, control the reservation of tables, and, if necessary, resolve the conflict.
Design solution
So, before you open a pub, you should carefully consider its style and concept. Making the interior, it is important to ensure that it is consistent with the idea. Each client has his own taste, so choosing something universal is quite difficult.
It is important not to chase the trendy trends that are quickly losing relevance, but stick to the classics. Furniture and decoration should be comfortable and conducive to conversation. Do not strive to create something luxurious - let the atmosphere be democratic.
So you can attract people with different incomes to your institution. Pay attention to equipment. Cranes can be made in a general style or show the names of specific brands, the same applies to the refrigerator. Such things should be thought out in advance so that the entire interior looks harmonious and makes you want to spend as much time as possible in the institution.
Audience engagement
When calculating how much it costs to open a beer bar, immediately include advertising in the list of costs. Post information about opening the institution in thematic magazines and newspapers, distribute news on social networks and on sites with lists of institutions in the city, develop the website of your bar, with which people not only find out where it is, but also can get acquainted with the menu and pricing, look at photos of the interior, read the opening story.
In addition, do not forget about the importance of the so-called word of mouth.You can think over how to open a beer bar, from a financial point of view, but if guests are dissatisfied with food or service, success will be unattainable.
There is a 4/8 rule, which states that a satisfied customer brings four new ones, but a frustrated one leads away eight at once. This is because people share negative emotions more often. Try to avoid this, and word of mouth will work effectively. Regular customers will bring their friends and tell others about the advantages of your bar.
Promotions and contests
Even before you open the beer bar, it is worth planning all kinds of entertainment events. So your institution will receive publicity, will attract a maximum of visitors. Ideally, a holiday or competition should match the style of the restaurant. Those who like the event will surely drop by on a typical day.
For regular customers it is worth making discount cards that will further increase loyalty. In the warm season, a bar should be equipped with a summer terrace so that people can sit in the fresh air. In order for the client to feel the importance of his opinion, it is possible to conduct surveys on the quality of service, the taste of drinks or dishes, and the features of the interior. The data obtained as a result of filling out such questionnaires should be used to improve the operation of the bar.
Administrative subtleties
To avoid fines and problems, you need to conduct a legal beer business. What documents are needed to open a drinking establishment? First of all, permission to sell alcohol. In addition, fire safety certificates from the sanitary-epidemiological service, which any institution needs regardless of format, will be required.
Of course, you also need to register as an IP, then the activity will be legal. So that not only the owner, but also the visitors of the bar are safe, it is worth thinking about protection. The guard should not draw attention to himself, so as not to create a tense atmosphere of constant surveillance. But in conflict moments, he should be able to intervene as soon as possible and competently solve the problem. Sometimes it’s important not to force the client to leave, but to find an approach to him. A discount card or a free glass of beer will cheer you up and smooth out irregularities.
