Today, many representatives of the business community are increasingly thinking about how to open a sports section. And a similar trend is quite easy to explain.
Everyone understands that sport is the future of our country. At present, it is becoming fashionable to maintain a healthy lifestyle, and not to abuse bad habits.
It is safe to say that a person who knows how to open a sports section and plans to do this will kill two birds with one stone with such intentions. Firstly, he will create additional conditions for practicing the exercises, and secondly, he can make quite a solid profit from this business.
It should be noted that before opening the sports section, preparatory steps should be taken. What kind? Everything is very simple.
Business plan
First you need to draw up a business plan for the sports section on paper. In this document, you should reflect all the subtleties of organizing your own business: decide on the size of the classroom, the number of staff, the amount of starting capital and calculate how much you intend to make a profit in the end. Clearly identify goals for the near future.
Business Registration
Before you open a sports section, you must give your business activities a legal character. What is meant by this? You must register your business with authorized bodies.
It should be noted that you have the right to register your company as a commercial structure, and you can choose, for example, non-commercial partnership. If you make a choice in favor of the latter option, then you can count on receiving tax benefits from the state.
If you intend to make a profit, then you should receive title documents from the tax office. If you stop at public organization then - in territorial justice authorities. To simplify the payment of tax at the initial stage of its activity, it is better to register as an individual entrepreneur.
It should be noted that the registration procedure, as a rule, does not cause difficulties and after 5-7 days from the date of application, the necessary documents will be in your hands.
Section location selection
You must understand that in the age of high technology, humanity leads a rather dynamic life, when there is not enough time for anything. That is why people are not attracted by the prospect of standing a few precious hours in traffic jams along the way to the sports section. Therefore, your club should have a convenient location. Naturally, customers should easily get to it by public transport.
Of course, not everyone can afford to rent a room in the city center. It is optimal to choose the location of your sports section in one of the sleeping areas. This will provide you with a regular flow of customers. At the same time, choose places where there are convenient parking so that members of your club can park the car in the right place.
Employees
At the next stage, you should decide on the staffing level, since without qualified trainers, administrators, consultants and massage therapists, it is unlikely to correctly organize a business. Do not forget that every month you will have to pay for their work.
Advertising
For as many people as possible to know about your section, you need to systematically advertise your own business. Make an announcement in newspapers, on the radio, stick flyers on the streets. Organize promotions for your customers, for example, when buying a monthly subscription, set a 5% discount.
Gym room and equipment
Organizing the above business, you should carefully consider the question of what your premises for sports will be like (this is also true when developing a document such as a business plan for an art school).
If you intend to work with clients with a low level of income, then the rental price of a gym should not be excessively high. As an option, semi-basement or basement rooms can be recommended.
If you intend to put the business on a grand scale, thinking, for example, on how to open a martial arts section, then you will need several sufficiently large rooms where you could provide gyms, a lobby with a wardrobe, locker rooms, toilets And so on.
As for the equipment, visitors will judge the status of your establishment by its quality and design. The range of equipment depends directly on what sports you are going to train your customers.
For example, to organize a martial arts section you will need special carpets, mats, exercise machines, bars, horizontal bars. Have you decided to open a basketball section? You need to take care of the balls in advance, sports uniforms, arranging the hall with rings. To play badminton you will need a net, rackets and shuttlecocks.
If you want you to have only modern models of simulators, then, for example, when compiling a business plan for a martial arts hall, you should provide for additional costs in the starting capital, since modern "health machines" are quite expensive.
Again, it should be noted that if your business is aimed at low-income clients, then it hardly makes sense to spend money on expensive bike lanes, since it will not work out to recoup quickly. If you want to become a worthy competitor to famous sports schools in your city, then you should have all the newest and most modern.
Of course, pay particular attention to the quality of service in your section. Do not forget that the client is always right: he should be as comfortable as possible in a sports school. Remember also that sport is positioned as a separate ideology. It involves a positive attitude towards people leading a healthy lifestyle.
It is possible that among your customers will be large commercial structures. As a rule, we begin to think about our own health only after we become wealthy.
Having once tried upon himself the image of a person watching over himself, the individual begins to demand this from others, for example, from subordinates.
You will need to learn to accept and understand the way of thinking of athletes in order to easily find a common language with the target audience.
Expenditure
So, developing a business plan for a sports school, you are probably convinced that this type of entrepreneurial activity cannot be organized without seed capital, the size of which is quite substantial.
- Rental costs will be about 60,000 rubles.
- For the purchase of equipment and repair work in the room you will need about 400,000 rubles.
- Paying for hired employees (10 people) will require 200,000 rubles.
- Advertising costs will be approximately 100,000 rubles.
- Other expense items will empty your wallet by about another 100,000 rubles.
Thus, at the initial stage of development of your business, you will need about 860,000 rubles. These figures, of course, are approximate.
Revenue Items
a) Regular customers.
With a set of 100 people and a class price of 1,500 rubles per month, the profit will be approximately 150,000 rubles.
b) Temporary customers.
A day usually comes 10 people. One lesson costs about 150 rubles.About 300 visits are obtained per month. Income for the period under review will be about 45,000 rubles.
Thus, it can be stated that with a competent approach to conducting the above business, the payback period will be from 6 to 12 months.
