Private art schools are currently not very common, as many entrepreneurs do not consider such a business to be serious. This is due to the fact that for many years art courses were held free of charge. Even now, on the basis of ordinary schools, there are drawing clubs in which children study for a nominal fee. But, despite the fact that there are many free art sections, this business is quite in demand.
The target audience
For the opening of an art school to bring a steady income, it is necessary to choose the right audience. We need to think about who the classes will be for. To make the right decision, it is advisable to assess the demand and supply of these services in a specific territorial unit. As a rule, there are enough children's art circles, and classes for adult artists are a rarity. So how to open an art studio?
Business Registration
Before starting work, an art school must be registered. If you plan to recruit staff and issue official certificates to graduates, you need to get the status of a non-governmental institution. It costs a lot of money and is fraught with many difficulties. Not every entrepreneur will risk investing in such a risky project.
The main difference between an art school and other educational courses is that most people go to classes for fun, and not for a diploma. Therefore, it is more advisable to register as an individual entrepreneur, at least for the first time. This will save financial resources.
Choice of premises
With great responsibility it is worth approaching the choice of premises for the future studio. First of all, you need to calculate your own financial capabilities. The cost of renting a room depends on many factors, so it is worth considering various options. The school does not have to be located in the city center, it may also be a remote area. It is important that there are residential complexes nearby, as well as good transport interchange. It is unlikely that people will want to get to classes for hours, especially after a hard day.
The interior of the room also deserves attention. The room should be quite spacious and bright. To avoid suffocating odors of paint and solvents, it is advisable to take care of the presence of an extract.
The area of the room depends on the number of students enrolled. It is not necessary to invite a lot of people at once, as this is an additional expense for easels and other necessary supplies. If lectures are held at the school, you need to purchase desks.
A mandatory requirement for a room to be used as an art studio is the presence of a sink with running warm water. This is necessary for washing hands and hands after exercise. Therefore, when drawing up a business plan for an art school, it is necessary to include utility costs there.
Basic principles of work
Before you open an art studio, you need to think through the basic principles that will underlie the entire work. Most schools require students to buy all materials on their own, but still have to make some supplies.
Easels, paper, brushes, paints and other accessories can be purchased at wholesale prices, this will help reduce costs. But choosing low-quality materials is not worth it, it will not affect the reputation of the school in the best way. But the furniture can not be purchased new, but in good condition.The total cost depends on the number of students.
State Recruitment
Before you open an art studio, you need to calculate the number of students who can study at school. In the case when the recruitment of staff is not planned and the classes will be conducted on their own by the entrepreneur, do not take more than 6-7 people. Indeed, during training, everyone will need to pay attention, helping to correct mistakes. The duration of the lesson can be from 1.5 to 2 hours.
Very seriously, you need to approach staffing. A teacher who loves his job and enthusiastically involves other people in drawing is a godsend for an art studio. He is able to create a creative program that will not only give students knowledge, but will also be able to contribute to their relaxation and rest. Such a school will certainly have regular customers, as well as make a profit.
The schedule of classes should be compulsory so that students can plan their time. If the main audience is adult working people, then it makes sense to conduct training only in the evening. If you wish, you can find property owners who agree to rent out the premises for certain hours. You can ask for help from existing schools by renting classes from them. This will significantly reduce costs.
Thinking about how to open a drawing school, you need to understand that it is better to do this in September, since in summer many people are on vacation, and only in the fall they begin to think about training and additional classes.
Advertising campaigns
When starting a business, you need to think about advertising the services provided. It can be leaflets, business cards or other paper booklets. Own website and radio advertising will cost a little more, but the effectiveness of this form of promoting your school will be higher.
All the costs of opening a painting studio pay off in about 1.5 years. This period to a large extent depends on the starting capital, as well as on how competently classes will be conducted. The good reputation of the school will help attract those who want to learn how to draw and make a profit.
Knowing how to open an art studio will be useful for those businessmen who dream of having a profitable business. People are attracted to creativity - this is a great way to relieve stress and escape from everyday worries and problems. In order to interest potential students, the school should have its own characteristics that will distinguish it from other similar institutions.
