It's hard enough to find great literature. Standing books on marketing, leadership theory, management and at all come across very rarely. In this article, I would like to consider the ten best books on this topic that have gained some popularity and fame.
The word "marketing" comes from the English language and translates as "sale" or "trade." Almost all books on this topic contain lists of rules that should help a potential marketer. Many successful entrepreneurs believe that they are obliged to write their own book - to share their success story. However, remember that success depends not only on which marketing books you read, but also on a number of other circumstances.
So, we will go directly to the work, which, according to many, should help in achieving success in marketing.
"Selling the Invisible"
The author of this marketing book is Harry Beckwith. His work contains a set of rules and tips that should help all those involved in the promotion of any goods and services.
Everyone knows that it’s much more difficult to sell the service. After all, the client can see or feel the goods, as well as test it. Therefore, the seller of services faces a more difficult task - to offer what cannot be seen. He also needs to be able to attract customers to his service, justifying its attractiveness. Many books on marketing are able to give a number of tips and rules, but the mass of specialists and readers choose "Selling the Invisible".
"Overcoming the abyss"
The best marketing books can't be imagined without this work by Jeffrey Murra. This is one of the most famous and popular books, the author describes in detail how to sell your service or product. It is perfectly told how to force the client to acquire something innovative, which he had not seen before. Many people think that after reading it you can even sell glasses to the monkey.
The best marketing books are designed primarily to help bring your product to the market. “Bridging the abyss” is no exception. It will be interesting for both beginners and experienced marketers.
The main idea of the book is that when organizing a new company, everything needs to be carefully thought out, and in particular - a strategy. It will largely depend on whether the company can bridge the gap between new technologies and the market.
"The Life of F. T. Barnum, Described by Himself"
A work written by Taylor Barnum introduces the basics of marketing. Books of many authors are ready to give this information, but perhaps this is the most good. This excellent book will talk about how to turn your own importance into money. This work is an excellent motivator for accomplishing, one might say, feats. They advise her to those who feel tired and lazy. You just need to open and start reading it.
If you are looking for beginner marketing books, then this is the best choice. Thanks to the author’s experience and skills, the reader will learn how to attract an audience and achieve sympathy in the shortest possible time. Especially useful is the “Life of F. T. Barnum, described by himself” to those who begin to create their own business based on the impression made.
"Marketing Wars"
Marketing Wars is a great job that will definitely come in handy for those who are interested in marketing. Authors of books on similar topics spend a lot of time to create a quality product. Written by Jack Trout and Al Rice, "Marketing Wars" will appeal to those who have started to create a personal business based on a specific strategy.
The book compares marketing with military action.After reading it, you will gain knowledge on how to create an excellent strategic scheme in order to avoid the standard mistakes that many novice businessmen are exposed to.
An interesting feature is the presence of information on how to push your opponent to a mistake, which can turn very badly for him. “Marketing wars” are undoubtedly worth the attention of a reader who wants to get an idea of what international marketing is. The book is able to leave a mark on your mind and help group all your knowledge and skills.
"Psychology of persuasion"
The well-known book of Robert Cialdini. The author is a well-known marketer who knows firsthand what practical marketing is. The book contains a lot of tips, recommendations, as well as stories from life that can turn an ordinary person into a genius of advertising and marketing.
There are really working tips on how to attract a client and make him buy your product or service. In addition, perhaps he will turn into a regular customer.
The Psychology of Persuasion can help increase sales and revenue. It can be useful to all beginners and experienced marketers.
"Marketing is 100%. How to become a good marketing manager"
Igor Mann (author of the book) gives tips and advice to readers on how to behave in a variety of situations. All are based on personal experience. Mann is a fairly well-known and experienced marketer. In addition, the advantage of the book is a simple and clear presentation. Not every work today boasts an easy writing language. Reading a book is just a pleasure.
"Key numbers. How to make more money using the data you already have."
The authors of the book are Dimitri Maeks and Paul Brown. It is written intelligibly and clearly. Easy to read. He will tell you how to use the reader with the definition of skills and knowledge to achieve the best results. In this case, it is not required to spend additional financial resources.
The book will teach you how to find the most profitable customer, distribute available funds wisely, and also determine which product or service is the most promising. After reading, you will be able to optimize your work as much as possible and get a result soon. Simply put, the reader will be able to apply any situation for their own benefit.
"Arithmetic of marketing for first persons"
Another work of Igor Mann. Recommended for reading by both novice and experienced managers. Includes rules and tips on how to best optimize the work of your company. The book provides all the answers to especially frequent questions. It is written in a fairly simple language. After reading the book, businessmen, shareholders and others will be able to significantly increase their income and attract additional customers.
"Crucial moment"
Written by renowned marketer Malcolm Gladwell. The book tells how quickly new ideas, technologies, products and so on can spread. Although much will seem familiar, it will be shown in a slightly different way.
Why are some technologies capable of turning almost the entire familiar world, while others go unnoticed? The reader can find the answer to this question in “Tipping Point”. The book also tells how to influence such processes and change them for their own purposes. The “turning point” allows you to look at the familiar world and objects from a completely different angle.
"Purple Cow"
Seth Godin (author of the work) will tell readers how to attract customers to a service or product. The most effective methods are presented. A list of unusual items that can help in this task is also presented.
An interesting example of a special subject is the Purple Cow. In his opinion, no one will be able to pass by such an object, let alone potential buyers.How to form such a creature, imagine and make a profit, this book will tell.
Finally
So, the top ten books on marketing were reviewed, according to many readers. Of course, you should not hope that these works will give all the answers and help create a large company that will allow you to swim in gold. However, books may well familiarize you with the basics of marketing and give some advice that will definitely not be superfluous. In addition to them, it is quite easy to find works by other authors who can provide additional information.
