Shampoo is the most used hair care product. One of its key advantages is universality, because almost everyone uses it. Currently, there is a wide range of these products on the market, which include liquid, gel, dry and aerosol varieties. It should be noted that the first two of them are most popular.
The high demand for this product allows us to say with confidence that the production of shampoo as a business looks very promising, since it can bring considerable profits. Before opening this case, you must register as a legal entity or private entrepreneur. In addition, it is imperative to register with tax authorities.
Target audience selection
In general, depending on the components used, there are medical, hygienic and tint shampoos. At the same time, almost every person has their favorite type of detergent. Before you start your own production of shampoo, you need to choose the target audience for which such a business will be oriented.
As market analysis shows, recently, products made from natural components and do not have various chemical additives are becoming more popular. In this regard, there is every reason to believe that by occupying such a niche, success can be achieved.
Raw materials and components for the manufacture of shampoo
The production of shampoo occurs when using water, detergents, waxes, alcohols, silicone oils, softeners, moisturizers and many other components. In addition, it often contains supplements, including keratin, glycine, vitamins, various natural extracts, and so on.
It should be noted that, due to the similarity of the raw materials used and production technologies, many entrepreneurs often produce other types of cosmetic products (hair balms, liquid soap, and so on) along with shampoo.
Equipment and staff
At the initial stage, for this type of entrepreneurial activity, a small room or an extension will be sufficient. In addition, equipment for the production of shampoos will be needed. It is the most expensive part in this type of business.
It is imperative to purchase receiving and intermediate tanks, a three-layer reactor with a stirrer, a rotary pump, an automatic dosing machine, as well as an apparatus for labels. At the initial stage of the development of the company, you can buy used equipment. This will not only save, but also learn all the details of the manufacture of this detergent.
As for the personnel, it is necessary to hire several operators to service the units. Initially, all processes can be managed independently. In addition, as in any other company, you need an accountant who will deal with calculations and paper work.
Manufacturing process
The technology for the production of shampoos is quite simple. It lies in the fact that in the reactor in a certain proportion (it depends on the specific recipe), mechanical mixing of the components (surfactants and water-alcohol extract) is performed. Any special temperature and pressure are not required for this. Next, water is poured, which has been cleaned.The whole mass is mixed again. Fragrances, sodium chloride and formalin are added at the final stage of the production process.
Next, the finished mass with the help of the pump is poured into a special container, where it settles for a certain time. Products are checked for compliance. technical conditions and the state standard, after which (subject to a positive result), shampoo is packaged in containers and sticker labels.
Marketing and advertising
The production of shampoos in Russia is now a very common type of business. According to experts, this is primarily due to the relatively low costs that are required for the purchase of raw materials, as well as a fairly simple process in production. On the other hand, this leads to high competition in this area in the domestic market, which is considered the main problem of such a business. On this basis, for the successful development of the company and its prosperity requires a competent marketing policy.
As practice shows, attracting a large number of buyers at a low price is unlikely to succeed. One of the most promising areas is the production of shampoo under the contract, in other words - the acquisition of a franchise. Indeed, the use of recipes and the name of a well-known company (especially a foreign one with a good reputation) will make it possible to return invested funds much faster.
Investment and return on investment
As noted above, the most expensive part in this type of business will be the purchase of equipment. The cost of a high-quality reactor with a stirrer is about 700 thousand rubles, intermediate and receiving tanks - about 100 thousand rubles, a pump - 50 thousand rubles, a labeling unit - 100 thousand rubles, a dosing machine with a normal capacity - a little more than one million rubles. Thus, about two million rubles should be spent on the purchase of equipment at the initial stage.
At the same time, do not forget about the wages of the five operators that are required for its maintenance. Among other things, for the manufacture of one ton of the finished product you need to buy raw materials for an average of 13 thousand rubles, and one plastic bottle will cost approximately 5-10 rubles.
As practice shows, the initial investment required to make 20 tons of shampoo, taking into account the packaging, is almost 3 million rubles. As for the payback period, for such a business as the production of shampoo, this period is two to three years.
