Market analysis

The auto parts market in Russia is already quite saturated, but the largest concentration of auto parts stores is observed in large cities, while in small towns with a population of 100-150 thousand people, on the contrary, there is a shortage of stores of this kind, and auto parts business ideas in these cities easiest to implement and recoup. Therefore, we specially, drawing up the business plan of the auto parts store, focused on the realities and accounting of the auto parts store, opened in a town with a population of 120 thousand people. However, we are sure that the numbers presented in the article can be easily transformed to fit the realities of your city.

The question "How to organize an online store of auto parts?" We did not consider in this article.

We have already mentioned high competition, nevertheless, it does not interfere with the steady growth of this segment of the market, which must be directly linked to the increase in the number of cars in the country. Therefore, the opening of a new store still has a high chance of reaching a stable profit, especially if you manage to get some government support. It can be counted on due to a number of socio-economic indicators:

- receipt of an additional 80 thousand rubles per year in the city budget;

- Creation of new three jobs;

- registration of a new individual entrepreneur.

You can count on opening your business:

- the store’s annual turnover will exceed 1 million rubles;

- on the payback of the project for two years;

- on the profitability of the store in the region of 20%.

Procedure for opening an auto parts store

So, how to open an auto parts store? To start this business, you will need your own 400 thousand rubles. and credit 1.7 million rubles. 400 thousand rubles you will spend on the purchase of commercial equipment, and 1.7 million rubles will have to be spent on creating the initial assortment of goods. Total: you will have to spend 2.1 million rubles to open a store

How to open a store auto parts from scratch? To do this, you will need a standard package of documents:

Certificate of state registration of legal entities. Best if it is a form of individual entrepreneurship.
Goskomstat codes, first of all, OKVED code "Spare parts".
Certificate of tax registration.
The lease of premises.
Contract for garbage collection.
Conclusions of the fire inspection.
Granting a patent for opening an auto parts store, the cost of which is 36 thousand rubles. in year.

When choosing a room for a store, it is not necessary to choose the central zone of the city, you can even choose the outskirts of the city, but only under one condition: the windows of your store should go onto a busy highway.

General description of the enterprise

The organization of an auto parts store will require three people from you: 2 sales consultants and an accountant hired on the basis of a civil contract. To reduce costs, you will perform the functions of the procurement manager and administrator at the initial stages yourself. The salary of sales consultants will be 12 thousand rubles. per month, and accountants - 6 thousand rubles. The cost of staff salaries per year will be: (12,000 * 2 * 12) + (6,000 * 12) = 360 thousand rubles.

Requirements for sales consultants for your auto parts store:

- preferably, experience in trade;

- ability to communicate with customers;

- Good knowledge of the car and its spare parts.

When initially filling the assortment of your store, you will need to purchase consumables and spare parts for domestic and foreign cars.From the first days you should organize the function of ordering auto parts according to the catalog, since your auto parts warehouse simply cannot physically accommodate absolutely spare parts in the world. However, the most sought-after goods should always be in stock. These include:

- pumps;

- first-aid kits;

- bearings;

- silencers;

- steering tips;

- grenades;

- gaskets;

- auto chemical goods;

- BB wires;

- instruments;

- generator and timing belts;

- pipes and clamps;

- pistons, self-tapping screws, washers, hardware;

- oil seals;

- wipers;

- candles;

- light bulbs;

- fuel, air and oil filters;

- tires;

- wheel disks;

- motor oil.

Naturally, all presented auto parts in your store should be from different manufacturers and should be in different price ranges, and auto parts suppliers should be regional wholesale bases checked by time.

Marketing plan

The market capacity of a city with a population of 120 thousand people is about 20 thousand cars, since according to statistics every 5 Russians have their own cars, but since the density of cars is large in large cities, we assume that 20 thousand city residents are “horseless”. It can be argued that statistics also take into account minor children and the elderly, who simply cannot have cars due to objective circumstances. But they must be compensated by car owners from surrounding villages who will also buy parts in your store. Total, the market capacity for the city of 120 thousand people is 20 thousand cars.

For the province, the most popular cars are domestic cars, as well as budget Korean and Chinese cars. The ratio of auto parts to Russian and foreign cars is almost equal: 52% and 48%, respectively.

Every year, the average Russian car enthusiast spends about 15 thousand rubles, excluding insurance and gasoline, on the purchase of spare parts, filters, rubber and motor oil.

Accordingly, the total spending on spare parts for all car owners in the city reaches 300 million rubles (20,000 cars * 15,000 rubles).

Naturally, not all of these funds will be the cash desk of your store, because your competitors work in the city. These include not only car dealerships, but also service stations, which also sell auto parts.

You need to analyze the strengths and weaknesses of your competitors in order to build the right marketing policy. For example, you can compete with lower selling prices. However, specialists do not always approve of such a policy, since you are reducing your profit. Therefore, the markup level for spare parts can be left in the region of 40-50%. It is best to compete due to a wider assortment both in the price segment and in the segment of manufacturers. You can arrange faster delivery of parts ordered by catalog.

Score Also, at the initial stage of the store’s work, you should pay close attention to advertising and marketing companies, which should attract as many customers as possible to your store. For advertising, it is best to choose billboards located on busy roads in your city, as drivers will certainly notice them - your target audience. But advertising in newspapers can be neglected, since its effectiveness is very doubtful.

From the first days of the store, offer your customers various funded promotional programs. This will allow you to as soon as possible form a group of loyal customers for your store.

With peak sales coming in the fall and spring, it can be suggested that the store’s average revenue in the winter season will be 350 thousand rubles, in the spring - 520 thousand rubles, in the summer - 450 thousand rubles, in the fall - 470 thousand rubles. At the same time, the break-even point for the store is 310 thousand rubles per month.Total, the annual revenue of your store will be 5,370 thousand rubles.

With an average trade margin of 45%, you spend:

- for the purchase of auto parts 2953.5 thousand rubles.,

- to pay employees - 360 thousand rubles.,

- for insurance contributions to employees - 108 thousand rubles,

- transport costs - 120 thousand rubles.,

- for rental premises - 360 thousand rubles.,

- for advertising costs - 72 thousand rubles.,

- for other expenses - 240 thousand rubles.,

- to pay for a patent - 36 thousand rubles,

- for insurance contributions of an entrepreneur - 35 thousand rubles.

Total, your net profit will amount to 1085.5 thousand rubles.