People at all times appreciated interesting and fascinating leisure time, and therefore the idea of an entertainment business has always been quite relevant. It remains so today. We will talk further about how to open an entertainment center.
Documenting
When compiling a business plan for an entertainment center, it should be borne in mind that one of its first points should be the registration of a legal entity. For an institution of this kind, an LLC form is best suited. In addition, it should be borne in mind that depending on what services you will offer the guests of your center, you may need to obtain a number of permits: from the sanitary and epidemiological station and the fire department. You won’t be able to start work without their design.
Location
The business plan of the entertainment center involves the selection of a suitable location for the institution. An excellent option would be its location in the mall. However, as a rule, all the large entertainment complexes in shopping malls have long been purchased, and therefore finding a suitable place can be quite difficult. Therefore, it makes sense to think about renting or building a separate building for your leisure center. For its deployment should select places with high traffic.
We choose the specifics of the entertainment center
In total, there are four types of such institutions in the world: the simplest, family, children's and adult. As a rule, today they are included in one large shopping and entertainment complex. A few years ago it was possible to meet them as separate establishments.
However, today fashion dictates its own conditions, and developers, creating a business plan for a shopping and entertainment center, necessarily include various places for leisure activities. After all, modern consumers no longer want to be satisfied only with shops, but also require spectacles.
In short, the entertainment component is that part that will turn an ordinary indoor shopping pavilion into a popular pier. As a rule, a leisure center brings owners of such establishments much less profit than shops. However, due to its presence, the shopping and entertainment complex attracts a greater number of customers and tenants, which has an extremely positive effect on the income of its owners.
So, experts have estimated that the organization of a leisure center increases attendance at the mall by 20-30%. This allows owners to increase the cost of renting space by 20-25%. Now we propose to dwell in detail on each of the options for organizing an entertainment complex.
The simplest leisure center
This format has long been known abroad under the name "arcade" and in recent years has become quite widespread in our country. It is an entertainment area that provides additional services to visitors to large non-gaming sites.
As a rule, the equipment of such a center consists exclusively of a different number of slot machines (most often video simulators). As a rule, drinks and food are not sold here. However, often there are souvenir shops nearby, where you can also buy tokens for vending machines. This concept allows the owners of the leisure center to save on the arrangement of the booth and the salary of the cashier.
Also in institutions of this kind, as a rule, there are no animators.Most slot machines are not subject to any renovation, but are used until they fail or become outdated morally and technically. Thanks to this approach, investment in the creation of an entertainment area and its maintenance are minimal.
As for the location, the arcades are most often placed in clubs, bars, the lobby of movie theaters, airports, train stations, etc. The area of such an entertainment zone, as a rule, does not exceed 300 square meters, on which you can place up to 50 slot machines.
Family Leisure Center
Such entertainment facilities in the United States have been successfully operating for many decades. Gradually, they appear in our country. Such leisure complexes are oriented towards families who come to them for the whole day.
In this regard, the business plan of an entertainment center of this format must necessarily take into account, along with the arrangement of attractions, the organization of cafes and restaurants. They are located either in separate buildings outside the city (due to the fact that land is cheaper there) or all in the same shopping center.
Family leisure center must be consistent with its name and offer visitors a wide range of entertainment for different ages. So, for adult clients, it is necessary to organize a bar with alcoholic drinks, bowling, billiards, etc., and for children, a variety of attractions, slot machines, etc.
If you plan to open a family leisure complex in a large suburban area, it makes sense to organize outdoor entertainment: go-karting, minigolf, paintball. You will also need to hire children's animators. As for the equipment for the family entertainment center, it will consist of slot machines and the attractions themselves, as well as furniture and all the necessary items for organizing cafes, bars and restaurants.
Children's leisure center
Such a format with confidence can be called the most successful. After all, a children's entertainment center (DRC) is visited not only by families on weekends and holidays, but also by schoolchildren who run here after school. In addition, such places are a great place for birthday parties, school parties and other similar events for young customers. In addition, a children's center can cost much less territory, unlike a family one, because there is no need to organize a bowling alley, billiards, a bar, a restaurant, etc.
The main emphasis in the entertainment center is on entertainment equipment: slot machines, small attractions for the smallest, etc. You can locate such a leisure center both in a large shopping center and in separate buildings in densely populated areas of the city. To provide additional services, it is advisable to hire animators, as well as organize a cafe with a special children's menu.
Adult leisure center
This format of entertainment in our country has not yet been practically presented. However, in his homeland, in America, he has already earned recognition. What is an adult leisure center? This institution combines a variety of elements of pastime preferred by office workers, managers and business people. Visitors of this kind usually come to the center on the way home from work.
The ARC combines a bar with alcoholic drinks, slot machines designed for adults, television screens broadcasting sporting events, bowling, billiards and other entertainment that are interesting to the target audience. As for the location of such an institution, it should be deployed exclusively in the business center of the city.
The opening of the leisure complex: the financial side of the issue
The business plan of the entertainment center cannot do without calculating the costs of opening it, as well as the estimated level of income and payback period.As for the initial investment, depending on the chosen format of the institution, as well as on its location, their size will be from 200 thousand to 2 million dollars. Despite the impressive amount, the costs should pay off after 12-16 months of work.
