Do you want to open your own business? Then explore the market, find the area in which you can get real income.
For example, you can learn how to sell cosmetics and make good money on it. At first glance, this area is fully mastered, there are a lot of proposals, but at the same time there are some nuances.
Often, consumers do not seek to buy what is on the counter and cannot find the goods they need. What is the reason? Consider a detailed business plan for organizing trade.
Financial expenses
To place a store you will need to purchase or rent a room. The best choice is a shopping center. Here is more likely to sell goods profitably. But at the same time, renting the area will be very expensive. The main expenses for organizing a business include the purchase of equipment, goods, and the payment of salaries to employees.
Company design
At the beginning of the activity, it is necessary to pass the state registration of the company, since the sale of cosmetics should be carried out from a legal entity. The form can be chosen independently. However, individual entrepreneurship is also suitable. Then you need to register with the tax authorities and state extra-budgetary funds.
After this, the enterprise should receive the statistics code of OKVED. They will reflect the type of activity. For example, retail trade in cosmetics. When purchasing products, it is necessary to obtain a register of cosmetic products from the supplier. The document should contain information about its certification.
Product types
Before selling cosmetics, you need to decide which product you will be selling. After all, it is divided into several main groups according to the quality of exposure and the contained components. For example, pharmacy products are usually distributed through specialized points. Professional - more expensive and aimed at specialists in offices, beauty salons and hairdressers. They are of high quality, available in large volume tubes.
Selective cosmetics, which is designed to deal with skin problems, also belong to expensive products. Such products effectively affect cellulite, smooth wrinkles, remove acne. Dear brands can be sold both in boutiques and in stores with affordable prices. Thus, the sale of cosmetics for hair, luxury products. For a wide range of consumers, there is a mass market product. It is suitable for everyday use and is affordable for middle-income buyers.
Brand selection
When organizing your business, the best answer to the question of how to sell cosmetics is to acquire the rights to an already promoted brand. Then you can act as an intermediary (distributor, dealer). No need to do additional product advertising. The popular brand of the product manufacturer is responsible for everything. But if you are not afraid to take risks, you can try your hand at the implementation of cosmetics, which is more effective, but not well known.
Product range
Distribution of cosmetic products is carried out by private agents "Avon", "Oriflame" and other popular brands. Network marketing is usually direct sales cosmetics for individual customers.Much depends on the seller himself: how much he is aware of the product, believes in its quality and can convince the buyer of the need to purchase one or another tool. These skills will come in handy when opening your own store.
The assortment should be wide enough. For example, you can offer your visitors decorative cosmetics from popular companies, skin, hair and nail care products.
Profits will also come from related products. Such, for example, as sets for manicure, cosmetic wipes and other useful things. Products can be purchased in bulk from the supplier.
Sometimes a different form of collaboration is used. The goods arrive on a consignment basis. Similarly, retail trade in cosmetics is organized.
Wholesale
For the sale of goods, it is not necessary to open a retail outlet or pay rent of premises in a large shopping center. There is another option for business development. This is the wholesale of cosmetics online or direct delivery from stock. This type of activity involves the sale of large or small batches of products that are intended for use in business. Mostly for resale.
To begin with, it’s worth creating your own website, placing a catalog of goods, indicating contact details. You will need to rent a room for storing cosmetics. Visitors will leave applications on the site or send them to the company’s email.
The company, in turn, processes the orders received and ensures delivery of the bulk to the customer. The site will require large investments, payment for storage facilities, as well as fuel and lubricants and car repairs, on which goods will be transported. Do not forget about the staff of the company.
Staff for the sale of cosmetics
The retail store at first will require you to hire two sellers who will work in shifts. Also need an accountant, administrator. The duties of the latter may be assumed by the owner of the enterprise. If you are considering the second option on how to sell cosmetics, then others will be needed. it project Manager, a customer service manager who monitors applications on the site and contacts them, the driver.
Pricing and equipment
Since there is great competition in the sale of cosmetics, buyers can be attracted to competitive prices. They are initially dictated by the manufacturer. It sets the recommended value of the goods. To make a profit from the business, you need to increase the turnover of products. The store must be equipped with shop windows, a counter, cash registers.
Advertising and customer acquisition
An important role in increasing the profitability of any enterprise is played by the advertising of goods. If you are considering ways to sell well-known brand cosmetics, you only need to declare yourself as an existing outlet. For this, advertisements in newspapers, on television, and advertising on the streets of the city will serve. To attract customers, you can conduct special marketing events with gifts, give discounts, attract regular visitors and VIP-customers.
A promising area in the organization of retail is a self-service system. It’s good if there is a sales assistant in the store.
Buyers can be attracted by gift certificates or discount cards, which provide a discount on the purchase of goods. It can vary and make up from five to twenty five percent of the amount.
If your business expands, then you can organize your network. This is very beneficial, as it allows you to centrally purchase goods at significantly reduced prices. The administration will operate in one center, and in the field - managers. This type of business combines the advantages of retail and wholesale.It allows you to reduce the cost of product delivery, advertising.
