Of course, pizza is becoming an increasingly popular dish, especially among young people.
That is why many are interested in the question of how to open a pizzeria in a small city.
What papers will have to be issued? What equipment do you need to purchase? Will such a business be profitable and what determines its success?
What should a pizzeria look like?
Of course, before you open such an enterprise, it is worth deciding what format your pizzeria should be. For example, many businessmen open the so-called Italian restaurants - the main dish here is classic Italian pizza, but the menu also has other dishes, as well as a large assortment of drinks and cocktails.
The traditional pizzeria is somewhat reminiscent of fast food. The main target category here is young people and children. Therefore, the menu in such an institution can be reduced, but the speed and quality of service, on the contrary, can be increased.
In addition, in a small town, it would be appropriate to open a food delivery. In such cases pizza production As a rule, it takes place in a specially rented room or even at home - the dish will be delivered directly to home or to work to customers. You do not have to rent a room for a cafe, add new dishes and drinks to the menu, hire staff, etc. This is the least expensive type of business, but at the same time, the profit here is appropriate.
Therefore, first of all, you should decide what exactly you are going to open, and which category of the population will become your regular customers - in accordance with this, you will need to rent and arrange a room, draw up a menu, etc.
How to open a pizzeria in a small town? The necessary package of documents
Of course, you will have to register with the tax office and go through some other authorities. What do you need to open a pizzeria? First of all, register as an individual entrepreneur or open a limited liability company.
If you plan to sell alcohol or tobacco products, then you will need an appropriate license. In addition, the pizzeria must obtain permission from the sanitary epidemiological station, the fire service and the labor protection service.
Where is the best place to place an institution?
If you are interested in how to open a pizzeria in a small town, you should know that the location plays an important role. Do not rent a room near restaurants, bars and other catering establishments. It is best to open a pizzeria either in a busy part of the town (for example, in the center) or in a densely populated sleeping area (in such cases, the bulk of customers will visit the institution in the evening and on weekends).
It is worth noting that there are certain requirements for the premises used as a catering establishment. In particular, there should be a fully equipped kitchen, as well as a hall for clients, a wardrobe, a locker room for staff, a room for washing dishes.
Uninterrupted supply of electricity and water is required. In addition, you will need a ventilation and air conditioning system.
Choose an interesting style for the design of the hall, select the appropriate furniture and other decorative elements.The main thing is that visitors feel comfortable and cozy.
The necessary amount of equipment for a pizzeria
Naturally, in order to cook food and receive visitors, you need to prepare. How much pizza equipment do you need? For example, you will need to purchase refrigerators for storing raw materials.
Necessarily need pizza ovens. In most of these establishments, they are placed right in the hall, behind the bar - so visitors have the opportunity to observe the preparation of their dishes, and the aroma of freshly baked pizza becomes the best advertisement.
If you intend to serve other dishes at a pizzeria, then you will need a kitchen with appropriate equipment, in particular, refrigerators and freezers, a microwave, a stove (it is desirable to have both electric and gas), as well as an oven. Do not forget about the necessary kitchen utensils and other accessories.
As for the hall, you will need a bar, as well as an electric kettle for making tea and some other hot drinks. It is worth buying a coffee machine, as many visitors love this drink.
It is best to purchase a computer with the appropriate software - this will facilitate the processing of orders, maintaining cost accounting, etc. You can hang a plasma TV in the hall - such a move will appeal to regular visitors. In addition, you can arrange views of important events, such as football matches.
Other necessary materials and raw materials
Naturally, you will need food for cooking. Most likely, there are companies in your city or somewhere close to it that will gladly provide you with the necessary raw materials for cooking, such as flour, sugar, ice cream, alcoholic drinks, etc. It is unlikely that searching for products will become a problem for you. Fresh vegetables and other ingredients that are not subject to long-term storage are quite another matter.
If you are going to engage in pizza delivery, then you should worry about disposable dishes. And even if you are not going to deliver meals, some customers are much more willing to take them home or to work - not everyone has enough time or desire to eat in a public place. Do not forget about special wooden boards, which are usually served pizza. And, of course, you should have enough tableware, glasses, wine glasses, mugs, appliances, etc.
What should the menu look like?
What do you need to open a pizzeria? Naturally, you need to create a menu and offer visitors a choice. As a rule, every pizzeria has at least 3-7 branded recipes. On the other hand, in most of these establishments, customers are offered a large assortment of pizza ingredients and the ability to independently make the filling is the most profitable and convenient option.
In addition, the menu can be supplemented with other dishes. Do not forget that many customers will come with children, so you should serve ice cream and desserts. In addition, the assortment can be replenished with salads, french fries and other, no less popular products. Take care of the choice of drinks - mainly juices, soda, soda, various cocktails.
We hire employees
Of course, the presence of experienced employees is an important advantage of any institution. Indeed, the taste, appearance and speed of serving dishes depends on the skill of the cooks. Therefore, these positions should be given to experienced, talented people who want to learn and improve.
Do not forget about the quality of service. Indeed, pleasant in communication, courteous and polite waiters are one of the keys to success. At the same time, sloppy and not too smart employees can quickly ruin the reputation of your institution.Therefore, whenever possible, try to hire qualified employees, draw up a convenient work schedule and establish certain rules of conduct.
Pizza delivery is an additional source of income
If you are interested in the question of how to open a pizzeria in a small town, then, for sure, you are also interested in information that will help increase profits. Therefore, it is worth thinking about creating a delivery service.
If the area of your city is small, then the additional costs will not be so great.
For example, orders by phone can be taken either by a specially hired employee, or by a bartender, waiter or administrator.
You just need a person with their own car, who will know the city well and be engaged in delivery. This will help create an additional stream of customers who, for one reason or another, cannot personally visit your institution.
How to make a business profitable? Advertising and flexible pricing
If you are interested in how to open your pizzeria, you should know that in the initial stages, it is likely to be difficult. It is for this that we need an advertising campaign and an appropriate pricing policy. Of course, you can make several banners, give out flyers and business cards.
If you develop a system of discounts or, for example, provide visitors with the opportunity to receive a loyal customer card, then the level of profit can be increased. Do not forget to organize funny events, holidays, theme nights, etc. If the area of the institution allows, then you can organize corporate parties, birthdays and other holidays.
