Let's talk about how to open a meat pavilion. Everyone understands that no matter the economic situation, people will always buy food. Therefore, a food-based business is always a stable source of income.
The meat industry in this case is no exception. Even the financial crisis, although it influences food products in a certain way, is not as noticeable as, for example, the building materials market. In this article we will try to answer the question of how to start a meat business. This article is mainly intended for those who want to open a meat store with minimal investment.
Highlights
A butcher shop is a small wholesale or retail business. Products can be of various types: raw meat, various sausages, semi-finished products, etc. According to statistics, such a business is approximately 30% profitable. Ideally, before you get down to business, it is better to talk with those who have encountered such a problem and already know from their own experience what it takes to open a meat business. This will protect you from the mistakes most beginners make.
When compiling a business plan for a store, there are many nuances to which you should pay attention. It is important to choose the location of your meat department, as the competition in this type of trade is very big.
Also, since meat is a perishable product, it is necessary to correctly calculate the volume of supply of products. Remember that at the beginning, when you do not yet have a large flow of customers, it is better to buy less goods, and then order more than not have time to sell it until the time it runs out.
You also need to consider the seasonal difference in meat consumption. In the summer, especially in the heat, people tend to prefer other foods, so sales may fall slightly. At this point, you need to properly prepare - reduce the purchase of products, make various discounts on goods, change the assortment, etc. Let us further try to talk in more detail about how to start the meat business and what points should be paid attention to.
How to start a meat business with a small initial capital
The minimum amount required to open a small department is from 60,000 to 100,000 rubles. About 40% will be spent on the acquisition of the first batch of products. And the remaining finances will be spent on renting an area, buying equipment, wages for employees, utilities, etc.
In this case, you will open a small department in a larger store. Experts recommend starting with these volumes, and then expanding the size of the business as experience increases.
Documents required to create a butcher shop
In order to start your business, you need to register an individual entrepreneur and LLC. To do this, you need to collect a standard set of documents necessary for opening a trading company selling food products.
For several years there has been no licensing for food trade. Therefore, for the sale of meat you do not need to issue any additional license, there are no sanitary and epidemiological stations either. Sanitary epidemiological conclusion of Rospotrebnadzor is required to be received only if you are going to open meat production products.
How to choose a meat trading room
First of all, when choosing a room for trade in meat, you need to pay attention to the fact that it is convenient for people. When choosing a place, you should be guided by the most important rule - to have a store where there is more people traffic and less competition. In this case, you can provide big sales.
As mentioned above, it is better to start such a business with a small meat department in a store. For starters, a very small area is enough - 6-10 square meters. There are two ways to rent such a place. You can conclude an agreement on the beginning of a joint activity with the store or rent the area for trade in the usual way. Depending on the location of the store, the cost of the fee for the area in it will also vary. The minimum amount will be 10,500-10,800 rubles per month.
Butcher Shop Equipment
First you need to purchase a cash register and a freezer counter. You will also need small additional tools: an electric meat grinder, a deck for chopping meat, scales, an ax, a set of knives, etc.
But with a smart approach in the meat business, there are many ways to cut costs. For example, chopping meat can be ordered from the supplier, thus saving on cutting equipment.
Purchase of goods
When purchasing products, it is important to carefully choose the meat supplier. In the meat business, product quality plays a major role, as it is the most important indicator for customers. If the meat is of poor quality, people will quickly stop taking it, and your sales will inevitably decline.
Now the production of meat products is carried out by a large number of different companies. Therefore, try to focus on suppliers who have already established themselves in this market.
Always check that the meat is stigmatized, pay attention to the certificate. Remember that all responsibility for poor-quality products will otherwise lie with you, which will affect your reputation.
In the period of the beginning of trade, do not chase a very large assortment and volume of goods. About 20 product items will suffice. In order to try to highlight your point a bit among competitors, you can add a small amount of rarer products, such as rabbit meat or turkey meat.
As mentioned above, in the summer season the demand for meat falls, so you can add a few other products to the assortment, such as bread, dairy products, cheeses, etc.
Butcher shop staff
For the work of a small department, it is quite possible to do with two sellers with a shift schedule and one butcher who will work for five days. You take care of all the bookkeeping, but at the initial stage there is nothing particularly complicated. The supplier unloads the goods, so you do not need to hire a loader.
In order for the customer to like meat, it is necessary to chop products correctly. There are a number of certain subtleties in this matter, so the butcher must be experienced. If it is incorrect to chop the meat, then you will get sites with a high content of bones or, conversely, fat, and the buyer will refuse such a piece, or it will have to be strongly discounted, thereby losing some of the revenue.
Customer acquisition
At first, there is no need to invest in expensive advertising on television or radio. Since people usually do not go far for purchases such as meat, you need to focus on advertising your department in the immediate area. A great option would be posting announcements at the nearest entrances. Although this is an old method, it still works well.
Conclusion
The meat business, with the right and competent approach, can become a profitable and reliable business. The advantage of such a trading company is that people will always buy food. Providing them with quality products, you will create a stable income.
As in any type of business, there is a huge number of subtleties and nuances, the knowledge of which can come only with experience in trade in this area. Therefore, it is better to start with a small department or store, and in the future, with the necessary experience and knowledge on how to promote the meat business, you can bring the sale of meat to large volumes.
Also, the advantage of such a store is that to create a small meat department you do not need a large amount of financial investment. Many start-up entrepreneurs, not knowing how to start a meat business, are afraid to take it. But if you approach such an enterprise as seriously as possible, then it can turn out to be a profitable project with a low initial cost.
