Nowadays, future newlyweds strive to make their wedding celebration unforgettable.
Such events require careful preparation, so more and more brides and grooms resort to the help of professionals.
Creating your own wedding agency is an effective way to earn money.
What you need for a wedding agency - business organization
First of all, you should pay attention that this business is affected by seasonality, because weddings mainly play in the warm season. You will also have to diligently and thoroughly study the market for relevant services: identify competitors, find target audiences and possible risks of the project, analyze prices. If nevertheless a decision has been made to open a wedding agency, a business plan is the next stage of work.
It is a document that discusses all aspects of the activities of a future company and everything that is needed for a wedding agency. You can, of course, turn to specialists who will write an extensive one-page business plan for a good fee, but in this case it is easy to do without their services. The business plan for a wedding agency is divided into two main parts: organizational and financial. The legal aspect is also taken into account.
Organizational aspect
In this part of the business plan, several organizational issues need to be addressed. First you need to decide what services the wedding agency will provide. Usually, they are as follows:
· Writing a script.
· Decoration of premises with flowers and balloons.
· Video and photography.
· Creating a wedding style.
· Fireworks.
· Attraction of the leader and various art groups.
· Organization of transport.
· Provision of wedding accessories and accessories.
Further, when deciding to open a wedding agency, a business plan must include data on the number of personnel, a description of the work space and potential contracts with various institutions. At the first time, it is undesirable to hire many subordinates: two experienced employees will be enough.
The best location of the agency is the city center. If this is not possible, you can choose an office in good transport accessibility. The key to the success of the company is the concluded agreements with cafes, shops, hosts, music groups. Thus, the organizational part of the business plan should thoroughly answer the question: “How does a wedding agency work?”
Financial aspect
The main task of the financial part of the business plan is to calculate all the financial costs of the agency. An irresponsible attitude to this aspect will fundamentally ruin the whole business. The list of main costs is small:
- Office rental.
- Purchase of equipment.
- Remuneration of staff.
- Advertising.
The rental price of the premises will depend primarily on the location of the office. As mentioned earlier, do not save on this factor. You will also have to buy equipment for the premises: computers, a telephone, a printer, a scanner, furniture and a presentation device. Timely pay is a necessary expense, since only an inexperienced intern will agree to work “for food”.
You can’t save on advertising, because with it, potential customers learn about the existence of the agency. The cheapest advertising currently on the Internet.And indeed, if desired, virtual space can be very effectively used to promote a company.
So, when deciding to create a wedding agency, a business plan is simply obliged to answer the question: "What are the costs of opening?"
Legal aspect
Do not ignore the legal part of the business plan. It must be written in what form the agency will exist: “IP” (individual entrepreneur) or “LLC” (limited liability company). When creating an LLC, it is possible to interact not only with individuals, but also with legal firms.
For this business, there is no need for various licenses and certificates. Another nice detail: accounting can be done according to a simplified scheme. That is, to open a wedding agency you will need only the documents necessary to create a private enterprise.
Thus, with the idea of opening a wedding agency, a business plan should include a description of the legal form of the company.
Advertising
Wedding Agency tagline
For any organization, its slogan is one of the main components. After all, it is the slogan that aims at attracting the client and the legal elimination of competing firms (in the translation "slogan" literally means "battle cry"). In the work of wedding agencies, the presence of a bright and beautiful slogan is especially relevant. After all, the wedding is one of the main moments in the life of every person.
And the goal of any wedding agency is to make this moment unforgettable. But how to make customers come to you? How to choose the right tagline for a wedding agency? Here are some basic tips:
1) The slogan should not be long, as long sentences distract the potential client, making him absent-minded. The optimal length of the slogan is 5-6 words.
2) It is desirable that the slogan sounds an appeal and emphasizes the importance of a wedding or a further happy family life.
3) When choosing a slogan, it is desirable to focus on the fact that it covers all customers, in particular, the presence of the words "each", "your", etc. in various interpretations will be useful.
4) In the slogan of the wedding agency, it is desirable to emphasize the ability to fulfill any desire for the client. One example of a successful slogan: "Your wedding is our concern." This slogan, as it were, emphasizes that the client will fulfill his every desire, he will only have to enjoy the moment of the wedding with might and main.
Website for a wedding agency
Each self-respecting owner of a wedding agency is sure to think about ensuring that his company has its own page on the Internet. But what needs to be done to make your site for a wedding agency stand out from the rest? Our tips will help you attract customers using the Internet when choosing an agency.
1) Wedding theme must be made in bright, delicate colors. Therefore, the optimal background for the wedding site is a pale pink color. A white background is also possible, but in this case, you need to focus on various special effects for the site (music, animated objects, fireworks, etc.). Images of roses and bouquets are just in time for the topic.
2) Choosing a wedding agency, almost every future family is based on the feedback of those who have already managed to use the services of the agency. Therefore, it is desirable that the site had a so-called feedback page on which users could share their impressions.
3) In the design of the website of the wedding agency, it is advisable to use photographs of the newlyweds who have already managed to use the services of this agency. At the same time, it is desirable that only newlyweds are in the photo.
It is necessary to create a website for a wedding agency, which will really be in demand and popularity.
Portfolio
The company's portfolio should reflect the work done.
This is a demonstration of personal or corporate achievements in one area or another. State your thoughts about your own successes, about development projects.
Portfolio guarantees visibility of the collection of projects and the work performed by the company in a wide variety of formats.
It is possible to arrange text files, presentations and photos, video material and animated videos in it. The portfolio of documents contains collections of letters, diplomas, licenses.
If the agency provides services for the provision of clothing (wedding dresses, attributes, costumes) and accessories for weddings, it is imperative to place a photo on the presented model.
A competent presentation of the portfolio guarantees success and a constant flow of customers.
In the portfolio of reviews you can submit photos and reviews of happy couples who have already used the services of the agency and were satisfied.
Ways of advertising
- posters;
- Notification in print media;
- Promotions;
- Registration in city catalogs.
