Along with strong coffee in our country, aromatic tea is considered one of the most popular drinks. This can be used by young entrepreneurs who want to open their own business. Chinese tea in terms of production and export is a leader worldwide. Its popularity can be explained by a wide range of varieties, excellent taste, as well as healing characteristics.
What needs to be included in the business plan?
To organize this type of entrepreneurial activity, first of all, it is necessary to write a business plan for the future enterprise. The most elementary concepts that should be included in it are the "supplier of Chinese tea", "the scheme of delivery of products to our country", as well as the "method of implementation."
In this case, you can consider selling through specialized points, an online store or auctions. Do not forget about such seemingly insignificant nuances as ensuring the storage conditions of tea.
Where to buy products?
As practice shows, the best place through which you can develop your tea business is the Taobao website. Here you can find the most diverse types of this drink. Moreover, pricing will be very pleased. The main problem is to find a profitable intermediary. However, this is not entirely necessary, since by setting up a local messaging program, you can try to persuade a potential supplier to send products to our country.
Another good wholesale platform is considered "Aliexpress". Its main advantage is that, in addition to common varieties, there are quite rare species that are difficult to find elsewhere. These include related and pressed types of tea, the aging of which is about five years.
Varieties of tea
It is impossible to organize such a type of entrepreneurial activity as the sale of Chinese tea without understanding the varieties of the drink. Gradation in this case is based on the method of collection and properties. In this case, there are three main groups: green (unfermented), Ulunsky (semi-fermented), and black and red (fermented) tea.
The first of these species is considered to be the most useful. It allows you to improve metabolic processes in the body, gives a person vitality and perfectly quenches thirst. A distinctive characteristic of Oolong tea is that over time it changes its taste. It should be noted that it is produced exclusively in China.
Red tea has a rich aroma and bright color, while black tea is made under conditions of natural aging. White varieties have a subtle taste and are popular for their aftertaste. Yellow tea has the status of the most elite. He came to us from China as an imperial drink. The disclosure of its taste occurs gradually, and the aroma is rich and sharp.
Purchase cost
The drink has such a large number of varieties that it is almost impossible to recall each of them. The same can be said of value. By accessing the above-mentioned Internet resources, you can find out the cost of certain types. At the same time, as practice shows, the profit here will be very profitable.
For example, if the wholesale price of one kilogram of tea in China is 850 rubles, then in our country it is sold at a retail price, that is, about 5400 rubles.An important nuance that should not be forgotten is that different Chinese companies have their own requirements regarding the minimum order volume - from 50 kilograms to one ton.
Company registration and documentation
In order to engage in such an activity as the sale of Chinese tea in our country, it is necessary to draw up a number of documents. First of all, it will be necessary to open and register in accordance with the established procedure LLCs with foreign economic activity.
Next, you should get a currency account in any bank and register with the state statistical agency. Only after this can you begin to search for the importer company. Such a company should have and provide upon request a certificate of registration, as well as a license giving the right to export.
Tea transportation
Import of tea to Russia from China is one of the key links in organizing this type of entrepreneurial activity. It is desirable that the goods be monitored by a customs broker during transportation, because the cost of storing them in a temporary warehouse is quite high. Subject to the availability of an agreement, the import of the product into our country will be much faster.
As for the cost of transportation, it depends on the distance, the weight of the goods, as well as its features. In the case of Chinese tea, the fee is about four dollars per kilogram. As for the documents that must be submitted for customs control, this is a contract, an invoice, a packing list, a certificate for customs, as well as a sanitary certificate.
Sales of goods in Russia
There are several ways in which Chinese tea can be sold. The easiest way to create your own website. In addition, you can open a specialized shop in any major shopping center. A successful place and attractive design are the key to a large number of customers. In the store, it is necessary to provide a small room, which will serve as a warehouse.
Important characteristics that it must comply with are good ventilation, dryness and warmth. The presence of agreements with bars and coffee houses, which require a large amount of this product for retail, as well as for the preparation of various drinks, will significantly increase profits.
Marketing
In any type of business, competent marketing policies influence the presence of customers, including regular ones. Selling Chinese tea is no exception. For businessmen who are just starting to work in this area, it is recommended to purchase at least 50 types of drink first.
A study of demand in the future will show which varieties are more popular, and will also allow you to correctly regulate the volume of purchases. Do not forget about seasonality, since in the summer months unfermented varieties are most in demand, while in winter tea is most often bought on holidays.
Far from the last role is the appearance of the product packaging. To popularize the tea shop, it is recommended to organize sales or tastings from time to time. In order to diversify the business in the store, you can arrange the implementation of accessories, including cups, saucers, teapots and so on.
Investments and payback period
The logical question is whether the sale of tea is profitable and how soon the investment will pay off? As experience shows, to open a shop specializing in the purchase and sale of Chinese tea, you need to invest about one and a half million rubles. As for the payback period of the project, if properly organized, it will be about eight months.
