Today, to celebrate an anniversary, wedding, childbirth, christening people does not satisfy just a feast.
The soul requires something unusual, memorable for a lifetime. In addition, sometimes it is superfluous to splurge. Organizing everything is not easy and not cheap.
Therefore, they began to resort to the services of professionals. Holiday agencies have gained widespread popularity. That is why this type of business is very interesting to entrepreneurs. It should be more thoroughly illuminate all the main aspects specific to this field of activity.
What should I remember when opening a holiday agency?
The business plan of such an organization is quite simple. First you need an office. This is the face of the future agency. It cannot be boring or standard. The office should demonstrate that there are creative people who can turn life into a holiday. You also need to properly approach the selection of personnel. Sometimes a toastmaster at a wedding is terrifying, and a clown in a children's restaurant drives into melancholy. It should not be so.
Before you open a holiday agency, you will need to prepare a lot of things to do. For example, you need to purchase equipment: musical equipment, projectors, screens, decorations, etc. You have to buy a car. And this is an additional cost.
Much will depend on the vehicle model. It would be nice to brand it with the organization’s logo and some kind of funny picture. Just a great option would be if all of the above can be rented profitably.
Advertising and registration
You need to be prepared for the fact that there will be costs for advertising and marketing, since the competition in this market is quite serious. You will also need to register your business. As a legal form, you should choose in favor of LLC.
This choice is the most optimal, since among regular customers there will be many companies and corporations. Also, the entrepreneur will need to choose a certain type of taxation. Any licenses and specialized documents will not be needed in order to open an agency for organizing holidays.
The business plan should be carefully planned.
Before starting your own company, you need to plan all the income and expenses on paper. This is the main part of the business plan. First you need to make a list of services that the agency will provide. For example, the organization of celebrations, such as: birthdays, children's parties, weddings, corporate events, cabbage parties, etc.
Each service implies a specific scenario for the celebration. In addition, a list of everything needed is compiled for each item. For example, a banquet hall, a hall with a stage, transport, balloons, pigeons for a wedding, flower decoration, musicians, actors, costumes, photo and video equipment, etc. Thus, an approximate estimate will be drawn for each type of event, at least “ from and to. ”
It will be useful to analyze how busy this market is in the city where the holiday agency will open. In case of new ideas, a business plan will need to be supplemented.
Business premises
How to organize a holiday organization agency so that it will bring the highest profit? This is possible only in the case of a competent choice of office location.
It is better if it will be the business center of the city. There are concentrated business centers with many offices (and these are potential customers of agency services), shopping centers with huge traffic of potential private customers.
In such areas there is usually a good transport interchange, that is, it will be convenient for customers from other parts of the city to get there.
The office should consist of several rooms. A meeting room should be creatively and expensively designed. An office for managers can be simpler (this is a back office), but it should be comfortable for work. And finally, a room for rehearsals, tuning the equipment, preparing a phonogram, etc. This is a minimum. In the end, the director and accountant can initially share the office with managers.
Purchase of furniture and all necessary equipment
For the office you will need furniture, office equipment, computers, laptops, stationery. This is in addition to the special equipment described above. From the staff you will need an accountant, manager sales department (one or more), creative manager (one or more), designer.
It is important that the sales manager be a master of negotiations, be able to talk with any customers, be a charming and smiling person. He must form and constantly replenish and adjust the client base. Then he will not forget to congratulate on his birthday, New Year, housewarming.
It would be nice to know when the birthdays of children, beloved nephews, remember even the most unexpected occasions for the holidays of all profitable customers. Other employees, such as actors, musicians, waiters, cleaners, of course, do not need to take a permanent job, but use their services from time to time.
The site will be able to increase profitability
In order to increase the income that the agency for organizing holidays will bring, the business plan should be supplemented with a paragraph with a detailed description of advertising activities. In addition, it is necessary to familiarize the client with the full range of services provided by the organization. Therefore, you need a site. Accordingly, there will be expenses for the promotion of the resource.
It would be nice to advertise in the press, arrange with the registry offices, so that they offer your services, do mailing lists. You can hire a team of promoters who will distribute leaflets with information about the agency on the streets. As the agency grows, you can’t do without a marketer.
The main obstacle to starting a business is a lack of money
Thus, fantasy is limited only by the budget. After all, the agency may consist of two students who decorate the room with balls and in the costumes of clowns laugh the kids. Or maybe a whole creative team, which takes 500 people to the countryside, organizes parachute jumps, a paintball tournament, fishing, and bear hunting there, and in the evening Elton John sings for them.
Also, the business plan of the holiday agency should describe the legal aspects of the company. Form of organization, charter, authorized capital, etc. You can invest in your business using your own or borrowed funds. In Russia, banks do not lend to an entrepreneurial idea based only on a business plan. There are programs to support small and medium-sized businesses, but it is also necessary there that the company has worked successfully for some time, and investments are expected in its further development.
The loan must be secured by something: the collateral is highly liquid and exceeds the loan amount by two or more times. Private investors warranties are also needed. In addition, they usually have a higher interest rate. That is, it is easy to calculate how much you can count on in a particular case. So there is an understanding of the project budget.
What costs will an entrepreneur face?
It should summarize what has been described above, and in more detail about the costs. They will be required for:
- Lease of premises. For the year it will have to spend about 300 thousand rubles.
- Repair and decoration work. You will need to spend at least 50 thousand rubles.
- The acquisition of all necessary equipment is about 100 thousand rubles.
- Salaries to managers - about 400 thousand rubles a year.
Thus, it turns out that before you open an agency for organizing holidays, you need to collect an amount equal to at least 850 thousand rubles.
Is it worth the wait for a big return at first?
A business plan is a long and painstaking work that may need to be delegated to professionals and ordered on the side. You can write yourself, but you need to take into account some nuances. You will need the advice of a lawyer, accountant, tax optimization specialist, realtor, experienced recruiter, marketer, media manager, designer. All these services cost money. In the case of an external order, all these expenses are the contractor's problem.
Holiday agencies have a pronounced seasonal character. The peak falls on the summer and the beginning of the autumn period. In winter, corporate events are often booked during the New Year and Christmas holidays. But as experienced entrepreneurs recommend, opening your company should be in the spring so that you can manage to gain a client base.
At first, you should not even think about income that will exceed the mark of 40 thousand. Only after a certain time, when the number of orders will be sufficiently large, can we count on a profit equal to 70 thousand rubles. Naturally, the yield will only increase. The payback of a business will occur in about two years of vigorous activity.
We hope that this review helped to understand the question of how to open a holiday organization agency. In any case, success in all endeavors and prosperity!
