The flower business looks very beautiful from the outside and brings a good profit. Here are two reasons that motivate people to open their own flower shops, the number of which is growing every year. There are four main types of flower business: a pavilion, a store, a salon and an online store. In this article, we will talk in detail about each of them and give useful tips for beginning entrepreneurs. Including tell about how to promote a flower shop. So let's get started.
Flower pavilion
Most often, such a pavilion is poorly equipped, does not differ in large size, is not supplied with water and sewage, but is located in places of a large flow of people. If you look from the perspective of a civilized person, then no one is obliged to purchase flowers in unsanitary conditions, although many buy.
Not everyone will be able to work as a seller in such a pavilion, besides, some psychological preparation will be required in terms of solving everyday problems with glass breaking, rat invasion, dishonest sellers, etc. In addition, the pavilion should be open both in summer and in winter from early morning until late evening. The income will be comparable to the profit of a small store, and having opened 3-4 pavilions, you can buy an apartment for a couple of years of work.
Where to begin?
The most important thing is to find a suitable place. This is 90% success. Use all possible search options: real estate agencies, sellers of other pavilions, acquaintances, etc. Contact the market administration. After all, all trading places are registered and approved there. Well, of course, meet people who already have a ready-made flower business. The situations are different, perhaps right now the owner will decide to terminate the business and sell it or rent the pavilion.
Flower shop
The store can be located in a separate building, in a shopping center, etc. In contrast to the pavilion, it is a more civilized form of trade, when a person can go inside, inspect the goods, choose a finished bouquet or ask them to make it to their taste.
In addition to flowers, accessories, potted plants, earth, flowerpots, gift wrapping, etc. can be presented in the store. Be sure to include business bouquets in the product range. They are now very popular and in demand. Maintaining a flower shop is much more expensive than a pavilion. Basically, the funds will go to maintain the assortment, staff salaries, rent and advertising.
I want to say about the last point separately. A significant part of the capital should be allocated for advertising, because the success of the entire business will depend on this. Contact an advertising agency where they know how to promote a flower shop and attract customers to it. It is advisable that this agency has a full cycle, which will allow you to use the entire arsenal of advertising opportunities.
Where to begin?
Look for a place! Once you find, you can begin the construction of the store. But this method will require significant financial investments. Therefore, if you are not going to open a chain of stores, it is better not to go this way. The manufacture of the structure, installation, approval, registration on the ground can take months, or even years.
So it’s worth looking for a ready-made retail store with the possibility of buying or renting it. The location of the premises is not so important - the 2nd line of houses, the basement, sublease of half of any store will do. The main thing is the presence around a large number of office buildings, residential buildings, as well as a separate entrance.To speed up the search for a place, contact realtors.
Flower shop
Most often, a salon means an ordinary flower shop, where they communicate more affectionately with a client, carefully make bouquets, sell exotic plants and more. For example, in boutiques, they know each client by name, offer coffee or tea, send greetings to family members and children, in general, sell attention and care for a lot of money.
And this is the surest approach to business. Indeed, in this case, satisfied customers will recommend the salon to friends and acquaintances, and you won’t even need to think about how to promote a flower shop. However, to organize such a business and put it on its feet, it will take a lot of time, labor and financial investments.
Where to begin?
As with the flower shop, you need to look for a place. Only now you need to concentrate not on the location, but on the quality of the room and the possibility of redevelopment or repair. If a salon is rented out, then expect to rent it for a sufficiently long time, since the flower business is long-playing.
In the first year you can not even think about profit. Focus on a high level of service, product quality and expanding the range. The untwisted salon, which worked in one place for about 3 years, will bring more profit than a store or pavilion. So be patient and work.
Floristic online store
It can be opened by itself or as an aid to expand the flower business. Be sure to contact the specialists involved in the creation of sites. They know exactly how to promote a flower shop online and can do it in a short time.
The wider the product range of the site, the better. You should also introduce several payment methods that are most convenient for the client: by credit card, bank transfer, electronic money, etc. A couple of years ago, many buyers did not risk buying flowers via the Internet. Now everything has changed, and sales are growing every year.
Where to begin?
If you already have a salon, then you need to make a website and invest in its promotion. If there is no salon, then look for a suitable place. A small office room will also come in, which will be used as a reception room. After all, some customers will want to drive up in person to see who they are paying money for ordering or arranging any event with flowers. All that remains is to hire couriers, florists and arrange delivery.
And in conclusion, we will consider the issue that worries most of the entrepreneurs who are starting this business. It sounds like this: “Where to buy flowers for sale?” In fact, in any city there are places where they are sold in bulk. The most important criterion for choosing such a place is price. The lower it is, the better. You can also consider ordering a wholesale batch from abroad. Everything will depend on the size of your capital and the purchase price. Good luck!
