For beginning businessmen, a direction such as a shooting range can be very interesting. This is no longer an old trailer in an amusement park. The concept of shooting gallery has become much broader. In addition, the entertainment industry is developing rapidly, and in order to make a person happy, fresh ideas and modern technologies are constantly needed. Therefore, a shooting gallery can be considered a completely fresh idea. As a business, this entertainment can bring quite a good profit.
People are willing to spend a lot of money on quality leisure activities. If the restaurant, then with exotic cuisine. If the party, then certainly themed. In general, people are bored. Especially popular entertainment associated with moderate physical activity or the ability to win a valuable prize or just a bet.
Shooting range can become a highly profitable enterprise. But you have to smash your head over the "highlight" of the institution. To prepare a business plan, you need to create a common vision for the project. For whom? What weapon? What is the enterprise budget? What will the shooting range be? A business plan should take this into account.
What could be your own shooting range?
All organizations of this type are divided into two groups: professional and entertainment. Professional shooting ranges are adapted for firing from small-caliber rifles and pistols. Training with others types of weapons are produced at country landfills. Entertaining shooting galleries can be interactive, laser, pneumatic and even ray-crossbow.
Target Audience
Absolutely everyone likes to shoot. This is a great pastime for the family, for the company of gambling friends, for young shooters. Now it has become fashionable to organize competitions within the corporate team building. It relieves stress, strengthens team spirit.
In addition, the organizers of such trips are impressed by the fact that a corporate event is not a banal feast. Moreover, it is generally incompatible with alcoholic beverages. Outside shooting galleries appeared large customers. And a small mobile shooting range in a children's park can give a good income with very modest investments.
What documents do you need to collect to open the shooting gallery?
The business plan should reflect the item related to the documentation. A license is not needed to open a shooting gallery, since this type of activity is not licensed. A permit for airguns with caliber up to 4.5 mm and power up to 7.5 kJ is also not required. So only the registration of a business entity (company or individual) is necessary.
If the question arose of how to open a shooting range with firearms, then you need to understand that this is a rather complicated process. This will require a series of licenses.
You can not think about professional shooting if there is no military weapon. It will also require obtaining licenses and permits. When choosing equipment for such ranges, it is necessary to take into account all safety standards.
Weapons are also subject to special requirements. To do this, you need to organize a special room, access to which only certain people can get. In addition, professional instructors who know how to handle firearms are needed. These are the basic requirements that must be considered when opening a shooting range with military weapons.
Location and location of the shooting gallery
The shooting gallery can be located anywhere people want to relax and have fun. Namely: in parks, shopping and entertainment centers, country clubs, etc. When choosing a place, you should conduct a study (you can do it yourself).
Make a list of such objects in the city of interest and systematically go around them all. Then design a consolidated report in which there will be comprehensive information on the cost of rent, the presence and number of competitors, prices of competitors, the number of visitors per day (at least a rough estimate).
Competitors should pay special attention. We need to analyze their strengths and weaknesses. To do this, you need to evaluate the number of customers, for example, for 1 hour, pricing, read reviews, ask questions to a bored administrator. In general, apply legitimate competitive intelligence techniques.
The room will be needed with a minimum area of 50 m2. The distance to the target should be 5-10 meters. The main requirement for the premises is the protection by bullet catchers. The presence or absence of expensive repairs or any stylistic decor depends on the positioning of the shooting gallery (price level, which audience it is designed for, etc.). You can draw up a business plan for the shooting range, which will be located next to the organization itself. Such a place may attract more attention from potential customers.
Entertainment Equipment
What do you need to open a shooting gallery? Equipment is the most expensive part of the project. These are weapons and targets. It will take about 10 units. The shooting range can be equipped with laser weapons and an interactive target. Principle of operation: when the trigger is pulled, a laser pulse arises that hits the screen. On an interactive target, the shooter sees where the shot was fired. The range of laser weapons is extremely wide: Schmeisser, Kalashnikov assault rifle, Drozd submachine gun, Makarov pistol, M-50 gun and much more.
It can be pneumatic analogues of well-known rifles, for example IL-60, pistols Beretta, Walther, Colt. It is quite possible to purchase a used weapon, thus saving a little. It should be remembered that weapons can fail, and you must have an equivalent replacement.
Targets can be static and moving. Variations may be mass. Simple paper targets can be ordered from the printer. The rest can be typical round or in the form of animals, people and so on. A set of moving targets will cost an average of 6 thousand rubles.
Entertainment staff
You decided to open a shooting gallery. For example, a business plan has already begun to be drawn up. And it's time to think about the employees of the future organization. It would seem that the basic requirement for personnel is knowledge of weapons. But this is exactly what is easiest and fastest to teach. Harder with natural goodwill, a pleasant smile. A shooting range is a sphere of entertainment, that is, service.
Employees should clearly understand that they are paid not by the director of the company or the owner of the shooting gallery, but by that boy with cotton candy or that unpleasant type. As soon as it reaches the employee, immediately customer service will reach a whole new level. A good motivation system will only strengthen the love of your work. It would be good for staff to order branded clothing (at least T-shirts).
Other features
The minimum investment in an entertainment shooting range is about 120 thousand rubles. A shooting gallery can pay off in a month. When opening an organization of this kind in the park, one must not forget about the pronounced seasonality of the business.
The exit beam and crossbow shooting gallery is now incredibly popular. A business plan in this situation should include: equipment for the shooting site, installation of shields, leasing of bows, crossbows, arrows, targets and other necessary equipment, as well as consultation of experienced instructors
Is there a danger from this type of business?
This entertainment does not pose any danger to life and health. All bows and crossbows are weakened, are not considered weapons and do not require any permits. Instructors are required to show and teach how to safely shoot from a bow or crossbow and hit targets. All this can optionally be stylized to the Middle Ages. The ideas of active leisure did not end there.
You can shoot from a slingshot or wind tube, mark knives, spears, axes in the target. There are weather restrictions: the event is impossible in rain, snow and frost below -10 degrees. It is also strictly necessary to observe the prohibition during shooting. Such a service is not a cheap pleasure.
Small arms purchase and instructor professionalism
Buying good bows and crossbows is more difficult than airguns. The qualifications of instructors should be up to standard. This could be the next step after mastering the services of a stationary entertainment shooting range with air rifles and pistols.
Conclusion
Psychologists believe that men's interest in shooting ranges is due to the genetic memory of hunting and housing protection. In addition, this is a way to show rivals who in the tribe is the strongest, most agile, apt. In a word, the best hunter. And shooting gallery employees are unlikely to agree with psychologists. According to their observations, the most gambling shooters are women. The main thing is that such rest relieves stress, distracts from problems, unites the family, and educates men from boys. Now you know the answer to the question of how to open a shooting range. In Russia, this type of entrepreneurial activity is not completely promoted, so you can achieve great success in this matter.
